Meet the Team: Marketing

Our Marketing Team at Data Interchange plays a vital role in our success. The team is responsible for promotion, messaging and brand, to name a few. But let’s not forget; quality entertainment, a load of coffee consumption as well as sharing crazy Cockapoo stories! In this blog, we thought we would share with you some insight into what our Marketing team actually does at Data Interchange and provide you with information on our inspiring team members. So, let’s dive in!

What does the Marketing team do?

Most people see the marketing department as a creative team that decides on the brand colours and creates lovely pictures. However, when we dive into our marketing department here at Data Interchange, they cover a whole lot more…

Meet the Marketing Team

Marketing Director

Natasha is an experienced digital marketer, change manager, and leader.

Driven by a passion for improvement and experimentation she takes pride in providing solutions to problems and generating new ideas.

With change management being an avid interest, Natasha is always keen to take ownership of internal improvement projects.

As the Marketing Director at Data Interchange, her goals include creating a great team environment to work in and driving business growth through entertaining marketing.

Outside of work Natasha enjoys a wide variety of Yoga from Vinyasa flow and Hatha to Warm and Hot varieties. This activity helps her to unwind, create a mind and body connection and she has been known to come up with a great idea during meditation!

She is a social bee and loves networking, especially meeting up with friends and family for dinner and drinks. She will tell you the best local spots for an amazing French Martini and Tapas. Often she will visit her brother in Paris or spend a weekend at the beautiful beaches in Norfolk with her parents.

Raspberry and Buddy, her two Cockapoo dogs, and Meow, her feline friend, frequently appear on her work video calls for a cuddle or in most cases, to create some mischief!

Senior Marketing Executive

Charlie joined Data Interchange as Marketing Executive in October 2019.

She has 5 years of experience in B2B Direct and Partner Marketing and has previously worked for other SaaS, Tech, and Cloud companies that partnered with the likes of IBM and Microsoft.

The majority of Charlie’s role includes content creation and campaign management with the aim of building brand awareness but more crucially, bringing in leads for our sales teams.

In 2021 she was promoted to a Senior and is helping to drive the next growth chapter for the department. Alongside this Charlie is a member of our Employee Forum and Social Committee, plus she helps to organise our end of year parties!

Having previously worked on construction sites, Charlie always has a DIY project going on outside of her role at Data Interchange. Whether she’s doing her own house up or helping out a friend, she keeps herself busy with some physically demanding tasks!

She also likes to keep fit and healthy. To achieve this she takes her dog out on long countryside walks, does a spin class a few times a week, and likes to go on a skiing holiday to the Alps.

Marketing Executive

Kamil joined Data Interchange as Marketing Executive in January 2021.

He has over 5 years of experience in Filmmaking and 2 years in Digital Marketing.

With a Wedding Videography business and passion for digital art, Kamil is your go-to contact for any video production or graphic design questions you may have.

Kamil manages our social media platforms as well as creating all our video content, from in-person interviews to animations. In addition to this, he thoroughly enjoys getting stuck into design work and creates a wide range of our sales & marketing collateral and design assets.

He spends most of his free time with his daughter and wife. Whether it is a day spent at Peppa Pig World or in the cinema for the next part of Paw Patrol, Kamil is happy with every such moment…he is the type of person who will always find a hobby and stay busy forever.

One of the previous long-term interests in Kamil’s life was volleyball, which he trained at for 12 years. Unfortunately, he stopped training due to a back injury. After he had healed, Kamil started a cycling adventure, which he practices to this day.

Additionally, Kamil is a tech-maniac and as a photographer/videographer, he shoots weddings all over the country, providing great memories for couples in their years to come.

Internally

Internally the marketing department works with various teams on different projects as well as playing a huge part in our internal communications and events.

Working with other departments

There are a few teams that Marketing works with closely, such as Sales, Presales, Product Management, and User Experience. However, as the company’s brand touches all departments, Marketing is often involved in projects and changes across the whole organisation.

Internal communications are vital for business success and it is key that all employees aim for the same unified goal. To ensure our customers receive an exceptional customer experience, we look at our customer journey and their various touchpoints. Marketing is needed at each of these and works with many areas of the business to provide a high standard across the board.

‘On brand‘

I don’t know about you, but, here at Data Interchange, our employees strive to be ‘on brand’ and often call on the Marketing team to sense-check that they are working with the brand in the right way. After all, we all have different interpretations!

Being responsible for the brand, messaging, positioning, tone of voice, and setting the brand vision, the marketing team are the people who make our brand look and feel like it does today. The team also rolls out branding and related items, such as company templates, and then works with different teams to update different systems and alike across the business.

Externally

Market

As Marketing looks after all our promotion, they are responsible for supporting with the businesses direction as to which markets it should be addressing. From Direct to Channel, different verticals, and much more!

Message

Understanding our existing customers as well as the current factors that impact our prospective customers is vital to this department. They use this insight to underpin all of their messaging that gets shared with the market.

Medium

Finding the right channels, such as social media platforms and events, and sending these key messages out in different formats is what our marketing department does best. These formats can range from advert images to blogs and whitepapers.

It’s up to our marketing team to keep collecting insights to ensure we are in the right place at the right time with the right message.